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China hotel has entered the stage of product homogeneity and excess supply

Date: 2014-11-08

"Overall, China's hotel market is facing supply growing too fast, and the challenge of slowing economic growth, resulting in the first half of 2014 China hotel market earnings growth, on average, every room is in a state of stagnation."
In the first half of 2014, all hotel demand increase positioning levels higher than the supply growth, so however was achieved over the same period last year growth of 2% to 6%.Each level hotel market positioning, on the other hand, the average house prices are after falling from the same period a year earlier, one of the upscale hotel market largest decline, of about 4%;Mid-range, high-grade and economy hotel market, by contrast, the average house prices decline minimum, less than 1%.
We see that the central government aims to put an end to government officials on the implementation of related policies on luxury consumption influence on upscale hotel is far higher than the cheap hotel, this especially in meeting market demand.To cope with the new government regulations, the negative effect on the hotel market and the situation of China's economic growth is slowing, and most hotels tend to take lower prices in order to maintain or promote however performance growth strategy.
In terms of revenue, average every room in the first half of 2014, only high level hotel market decline in the performance index, other hotels are mostly at the level of achieved a slight increase from the same period a year earlier, the luxury level hotel market earnings gains the highest average every room, more than 3%.Overall, China's hotel market is facing supply growing too fast, and the challenge of slowing economic growth, resulting in the first half of 2014 China hotel market, on average, every room revenue growth is in a state of stagnation.